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BizReport : May 18, 2017 Archive

May 18, 2017 Archive

| May 18, 2017

Expert: What brands must understand about call data

Click-to-call advertising is on the rise just as mobile usage is, but many businesses still aren't harnessing the power of call data as they could. One expert explains how brands can better use call data. >>

Ecommerce | May 18, 2017

Number of consumers experiencing delivery issues rises

Fulfillment and last-mile issues continue to plague retailers as consumers become increasingly intolerant of bad service, according to the latest JDA/Centiro Customer Pulse Report. >>

Email Marketing | May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. >>

Mobile Marketing | May 18, 2017

'Massive shift' in traditional consumer car buying journey

In just ten years, the way in which consumers approach the research and purchase of a new vehicle has changed dramatically. New research reveals the role of mobile in automotive sales. >>

Loyalty Marketing | May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. >>

Internet | May 18, 2017

Expert: Less friction needed in authentication

Because passwords are easily compromised, multi-factor authentication (MFA) is critical for strengthening security. But traditional MFA tools use static rules that can't keep up with today's constantly evolving security risks. >>

Social Marketing | May 18, 2017

Top 3 tips to a better social strategy

We're nearing the midpoint of 2017, that means back-to-school and holiday shopping are just around the corner, and most shoppers will be found in the social space. Here are three tips to beef up brands' social media strategy. >>