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BizReport : May 17, 2017 Archive

May 17, 2017 Archive

Trends & Ideas | May 17, 2017

Travel tech: Chatbot use on the rise

Chatbot use is on the rise within the travel industry, according to new research from travel search engine Kayak.co.uk, although it is far from mainstream with the majority of consumers having never heard of them. >>

Loyalty Marketing | May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. >>

Social Marketing | May 17, 2017

UK: Communications and social increasingly dominate app time

The communications and social media app category is the fastest growing in terms of time spent in-app over the last six months, according to measurement firm, Verto Analytics, reflecting a change in app use behavior. >>

Advertising | May 17, 2017

Ad Roundup: Giving brands better data

In today's advertising roundup, two partnerships and a new tool, all which push better data to the forefront for digital brands. >>

Ecommerce | May 17, 2017

Study: Relevant recommendations key to conversion

This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance is at the heart of it. >>

Advertising | May 17, 2017

Expert: What brands can learn from inbound marketing

There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to be doing more with the data mined from inbound calls. >>