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BizReport : May 16, 2017 Archive
May 16, 2017 Archive
Advertising | May 16, 2017
Study: Mobile click-thru key to video
New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. >>
Email Marketing | May 16, 2017
Email subscribers up 30%
Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. >>
Internet | May 16, 2017
Number of self-reported data breaches in the UK rises
Organisations face being fined in less than 1% of data breach cases self-reported to the UK's data protection watchdog, according to new figures. >>
Mobile Marketing | May 16, 2017
App Annie: Time spent in apps rose 25% YoY
App Annie's report for the first quarter of 2017 reveals a significant rise in time spent in apps as well as which country has mobile users spending the most time using apps. >>
Social Marketing | May 16, 2017
Top trends to watch in social
As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. >>
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