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BizReport : May 15, 2017 Archive

May 15, 2017 Archive

Ecommerce | May 15, 2017

Click-and-collect drives growth in online grocery shopping

Four out of every ten grocery shops conducted online in the UK are done so on a mobile phone, according to new research released by performance marketing technology firm, Criteo. >>

Ecommerce | May 15, 2017

Live web chat popular customer service channel among British shoppers

Shoppers in the UK trust other customers' advice during a purchasing decision more than they do the retailers' or brands', according to a new survey from conversational commerce platform, iAdvize. >>

Social Marketing | May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. >>

Social Marketing | May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. >>



Advertising | May 15, 2017

Survey: Mompreneurs are sacrificing sleep, not family time

When it comes to their work, 'mompreneurs' - moms who own their own businesses - are focused on two things: their careers and families. That's the word from new data out from 99Designs; they surveyed more than 1,000 working moms and found that while most will sacrifice sleep and even working out, they won't sacrifice time with their families. Not even for their business. >>

Search Marketing | May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads and outdated search results are frustrating them. >>