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BizReport : May 9, 2017 Archive

May 9, 2017 Archive

Advertising | May 09, 2017

Ad Roundup: Integrations for increased data

In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. >>

Mobile Marketing | May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. >>

Internet | May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the problem. >>

Internet | May 09, 2017

Despite potential risks, AI can help brands

While there are risks associated with the use of artificial intelligence in business, the benefits continue to outweigh them. Especially, as one expert notes, for brands who take the time to mitigate those risks. >>