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BizReport : May 8, 2017 Archive

May 8, 2017 Archive

Advertising | May 08, 2017

Mobile ad spend growth behind declining ad viewability levels

The growth in mobile advertising spend is contributing to a decline in ad viewability levels in the UK, according to new research from ad verification firm, Meetrics. >>

Trends & Ideas | May 08, 2017

PINs and passwords make way for biometrics on mobile

A new report by ABI Research into the biometric technologies market predicts that, by 2022, nearly all smartphones will feature fingerprint sensors and Juniper Research forecasts that the number of mobile payments authenticated by biometrics will rise significantly this year. >>

Advertising | May 08, 2017

83% of advertisers plan increase in digital video ad spend

New global research from AOL reveals digital video will see the largest increase in ad spend this year at the expense of television budgets. >>

Mobile Marketing | May 08, 2017

Merchants: What you need to know now about Amazon Cash

Since Amazon's announcement about their new Amazon Cash program, merchants have wondered what this move means to then. We asked a few ecommerce experts their opinions. >>

Internet | May 08, 2017

Expert: What the new SMB cybersecurity bill means

The small business cybersecurity bill ---- recently passed the senate committee. This new cybersecurity bill increases resources to help small businesses protect themselves from data breaches and cyber attacks. What can SMBs expect from it? >>

Email Marketing | May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients. >>