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BizReport : May 5, 2017 Archive

May 5, 2017 Archive

Email Marketing | May 05, 2017

Expert: Why people click phishing emails - and how to stop it

While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. >>

Internet | May 05, 2017

Expert: The dark side of AI for brands

Artificial Intelligence has been touted as a great opportunity for marketers to better reach and engage with consumers. But, according to one expert, there is a darker side to AI, and that side could harm the brands hoping for help. >>

Loyalty Marketing | May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. >>

Advertising | May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. >>

Ecommerce | May 05, 2017

Privacy, data breach concerns hold back full potential of retail apps

Retailers need to work harder to convince consumers that data they provide within retail apps is safe, according to new research from Apadmi. >>