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BizReport : May 4, 2017 Archive

May 4, 2017 Archive

Trends & Ideas | May 04, 2017

Biometric authentication drivers higher trust among mobile banking customers

New research from biotechnology security firm EyeVerify reveals that consumers are onboard with biometrics and, by embracing such authentication methods, brands can grow consumer trust, engagement, and loyalty. >>

Ecommerce | May 04, 2017

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big rush. One expert explains how to use the fall months to prep for the holiday rush >>

Social Marketing | May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network. >>

Search Marketing | May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here are his top 4 tips. >>



Trends & Ideas | May 04, 2017

In-store tech not keeping up with consumer expectations

Ecommerce and mobile technology have altered consumer expectations of shopping in a physical store and, increasingly, shoppers are choosing one store over another based on the quality of in-store tech, according to new research from Fujitsu. >>