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BizReport : Research : April 12, 2017


GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey.

by Helen Leggatt

The findings of the survey, conducted by Ipsos, likely don't contain much headline news for parents of teenagers - or teenagers themselves. Roughly eight in ten teenagers own a smartphone, and they spend a significant amount of time with them.

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More than half (51%) report spending three or more hours a day using social networks on their smartphone, and 52% said they spend about as much time on messaging apps. For around four in ten, 3 hours or more is spent playing games and 71% spend the same amount of time watching video.

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More than a third of teens said they like to watch Netflix on a smartphone (37%), more than YouTube (26%) or cable TV (25%).

Tags: Gen Z, mobile, research, video










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