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BizReport : April 28, 2017 Archive

April 28, 2017 Archive

Social Marketing | April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better connect? >>

Ecommerce | April 28, 2017

Ad Roundup: Tools to connect shoppers

In today's advertising roundup, three new releases that are geared toward helping merchants better connect with shoppers in the digital and mobile spaces. >>

Advertising | April 28, 2017

Top 3 tips for B2B brands to harness purchasing power

Harnessing the purchasing power of any consumer is hard, but it can be especially hard in the B2B space, where businesses must navigate not only needs but the best way to engage not just one buyer, but many buyers in different geographical regions. Here are three tips to help. >>

| April 28, 2017

Channel 4 video-on-demand ads address viewer by name

Consumers are used to getting personalized direct mail, email and even digital ads, but thanks to UK broadcaster Channel 4, they are now being addressed by name via the television. >>

Advertising | April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend >>