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BizReport : April 21, 2017 Archive

April 21, 2017 Archive

Ecommerce | April 21, 2017

Survey IDs best cities for small businesses

Small businesses are thriving across the United States, but some are seeing bigger growth than others, and some of that difference could be because of the location. New data out from WalletHub identifies the most SMB-friendly cities around the US. >>

Mobile Marketing | April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends brands need to consider to engage with mobile video. >>

Advertising | April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than online formats. >>

Advertising | April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do want to hear more, read on. >>

Ecommerce | April 21, 2017

Expert: How retailers can improve tentpole events

Big events like the Academy of Country Music Awards and the Oscars pull in a lot of viewers, and many of those viewers run to their favorite stores soon after to buy makeup and accessories reminiscent of what stars wore to the event. This trend isn't new, but recent Quri data found that merchandisers are failing at tentpole events. >>

Ecommerce | April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. >>