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BizReport : April 20, 2017 Archive

April 20, 2017 Archive

Advertising | April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. >>

Trends & Ideas | April 20, 2017

Apple Pay adoption and use continues to wane

Is the novelty of Apple Pay fading? Recent data from PYMNTS.com shows both adoption and use of the mobile payment feature have decreased in the past year. >>

Loyalty Marketing | April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. >>

Advertising | April 20, 2017

Study finds in-store displays aren't converting

A recent study found that in-store displays aren't pulling their weight in terms of customer conversions. According to Quri, up to half of displays in RiteAid and Target stores were missing items, particularly in the health and beauty aisles. One expert explains why merchandising continues to be a struggle. >>



Ecommerce | April 20, 2017

Top 3 tips to spring clean your small business

With the change of seasons, many people are throwing out the old and embracing the new. The same can be done with a small business. Here are 4 spring cleaning tips for SMB owners. >>

Ecommerce | April 20, 2017

Half of consumers prefer post-purchase comms via mobile

Product registration has always been an efficient and popular way for brands to identify and onboard customers post-purchase but, to keep up with the times and the connected consumer, brands should consider mobile as the channel for post-purchase communication. >>