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BizReport : April 19, 2017 Archive

April 19, 2017 Archive

Social Marketing | April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have some answers. >>

| April 19, 2017

Affiliate, performance-based marketing not on the curriculum

A recent survey in the UK reveals marketing graduates do not recall being taught about affiliate or performance-based marketing practices, a situation that affilinet's senior marketing manager finds "somewhat concerning". >>

Social Marketing | April 19, 2017

Beauty shoppers active on social

Social media is increasingly where those looking to buy beauty products head for inspiration and advice, according to a new report. >>

Advertising | April 19, 2017

Expert: Top tips for a strong outdoor ad strategy

Experiential marketing is critical for maximum brand exposure. The top three reasons experiential marketing is needed for optimum brand exposure include: promoting engagement, creating interactive experiences, and reaching audiences on a grassroots level. >>



Ecommerce | April 19, 2017

40% of top UK retailers' next-day delivery charge too high

The number of consumers who prefer next-day delivery for online orders has risen in the last few years, yet nearly two out of five of the UK's leading retailers do not offer this option. >>