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BizReport : April 12, 2017 Archive

April 12, 2017 Archive

Mobile Marketing | April 12, 2017

74% of shoppers will share personal data over free in-store wifi

It is well known that consumers are more likely to share basic personal data if they are rewarded and new research from Hughes Europe shows that it's just as true for in-store shoppers on mobile. >>

Advertising | April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. >>

Internet | April 12, 2017

Study: First impressions key for SMB customers

Small businesses may need to freshen up their appearance. That's a key takeaway from a new VistaPrint survey, which found that most consumers (60%) say they are less likely to buy from SMBs with neglected or 'old' websites. >>

Advertising | April 12, 2017

Study: Nearly half of execs say they don't understand customers

When it comes to understanding what customers want, whether in retail or another vertical, sales professionals are at a loss. That, according to new Altify data, which found that 42% of sales pros say their marketing functions 'do not understand' their customer base. >>

Research | April 12, 2017

Top tips to survive an audit

Audits are scary things, especially for small businesses. But, getting that notice from the IRS doesn't have to be the end of the world - or the end of a business. One expert offers advice on how small businesses can survive an audit. >>

Research | April 12, 2017

GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey. >>