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BizReport : April 7, 2017 Archive

April 7, 2017 Archive

Research | April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to price offers or value menus. >>

Ecommerce | April 07, 2017

Ad Roundup: Releases to up communication factor

In today's advertising roundup, a trio of new releases which should help marketers better communicate and engage with customers. >>

Ecommerce | April 07, 2017

How to use store data to target email

While most email marketers consider data like clicks and opens as key to their performance, there is data that can be used just as effectively outside the inbox. One expert explains. >>

Mobile Marketing | April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. >>



Social Marketing | April 07, 2017

Report reveals widening gap in marketers' social media measurement skills

A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. >>