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BizReport : April 6, 2017 Archive

April 6, 2017 Archive

| April 06, 2017

Data reveals significant global rise in demand for audience data

Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. >>

| April 06, 2017

UK regional publishers unite to promote brand ad safety benefits

Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". >>

Advertising | April 06, 2017

Study finds trademark infringement increasing

New data out from trademark research brand CompuMark indicates trademark infringement is going up. Through a new survey, researchers found that while more brands are filing for new trademarks, few are actively guarding those trademarks against infringement. >>

Social Marketing | April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks down how brands can use SnapChat to engage customers. >>



Mobile Marketing | April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. >>

Advertising | April 06, 2017

Up to 70% of in-stream video ad inventory misrepresented as in-banner

Many video ad impressions may be being misrepresented, according to new research from Rocket Fuel. >>