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BizReport : April 4, 2017 Archive
April 4, 2017 Archive
Ecommerce | April 04, 2017
Survey: Privacy concerns keep shoppers from applying for in-store credit
Retailers need to do a better job of ensuring customer's privacy in the credit sector, according to a new report. Nearly every shopper is asked if they want to open a store credit card at the checkout, and while most will apply for the credit account, concerns about the security of their personal information tops the list of reasons many will not. >>
Ecommerce | April 04, 2017
Study: 1 in 10 feel CX strategy optimized
While most brands agree that a seamless online and offline customer experience is key to customer satisfaction, only 1 in 10 executives surveyed feel their digital strategy is actually optimized for customers. That's the word from a new Dimension Data report. >>
Advertising | April 04, 2017
Ad Roundup: Ecommerce, publishing tools launched
In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. >>
Internet | April 04, 2017
End of an era: Android overtakes Windows as most popular OS for Internet net
Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. >>
Search Marketing | April 04, 2017
AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify
This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. >>
Trends & Ideas | April 04, 2017
Technological changes spell change for marketing teams
As marketing and technology collide, a new report from Technology for Marketing, the Institute of Direct and Digital Marketing, and Pure360 reveals how marketing team structure is changing in response. >>
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