BizReport : April 4, 2017 Archive

April 4, 2017 Archive

Ecommerce | April 04, 2017

Survey: Privacy concerns keep shoppers from applying for in-store credit

Retailers need to do a better job of ensuring customer's privacy in the credit sector, according to a new report. Nearly every shopper is asked if they want to open a store credit card at the checkout, and while most will apply for the credit account, concerns about the security of their personal information tops the list of reasons many will not. >>

Ecommerce | April 04, 2017

Study: 1 in 10 feel CX strategy optimized

While most brands agree that a seamless online and offline customer experience is key to customer satisfaction, only 1 in 10 executives surveyed feel their digital strategy is actually optimized for customers. That's the word from a new Dimension Data report. >>

Advertising | April 04, 2017

Ad Roundup: Ecommerce, publishing tools launched

In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. >>

Internet | April 04, 2017

End of an era: Android overtakes Windows as most popular OS for Internet net

Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. >>

Search Marketing | April 04, 2017

AccorHotels.com launches MoodMatch using Hotel DNA from Travelsify

This week sees the launch of a travel search engine experience based entirely on the mood of the traveler and using Hotel DNA to find the right match. >>

Trends & Ideas | April 04, 2017

Technological changes spell change for marketing teams

As marketing and technology collide, a new report from Technology for Marketing, the Institute of Direct and Digital Marketing, and Pure360 reveals how marketing team structure is changing in response. >>