BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Mobile Marketing : March 28, 2017


Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand.

by Helen Leggatt

Mobile technology solutions provider Apadmi has released research that shows consumers would like to see more technology used in-store. Nearly half (46%) expect free in-store wi-fi and one in five want a more personalized in-store experience via tech such as mobile apps.

"There is a need among consumers for retailers to make better use of technology in-store to make every aspect of the shopping journey more enjoyable," said Nick Black, CEO of Apadmi. "As shoppers continue to embrace mobile e-commerce and retail apps, the in-store experience needs to remain relevant and incorporate the benefits that can be achieved through shopping online."

With speed and convenience top of shoppers' priorities when in-store, consumers want to at least purchase products through an app and pick up those purchases in-store.

"Expectations of the in-store experience are increasing, and while it will be challenging for retailers to meet the demands of tech-savvy shoppers, it's important that they get on-board to retain customer loyalty," added Black.

Earlier this week, research from Mindtree found that 36% of consumers between the ages of 25 and 34 are calling for retailers to introduce more interactive store layouts including trolleys with interactive displays, touch screen technology and online ordering.

Tags: apps, in-store, mobile, retail, technology










Subscribe to BizReport





http://www.bizreport.com/2017/03/shoppers-want-more-in-store-tech.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.