Forecast: App store spend to increase 33%

Default Image

Most of that spend (85%) will be from US, UK, China, Japan, and South Korea. App subscriptions are expected to lead the way in that spending.

Breaking down the spend in 2017, App Annie’s experts believe spending in the Android store will push past Apple Store spending, but don’t count Apple as out. App Annie’s report suggests that spending per device will go to Apple customers; in fact, Apple’s store is expected to generate about $60 billion in ‘gross consumer spending’ by 2021.

“Apps are transforming the way consumers interact with products, services, content and brands, across verticals globally,” said Danielle Levitas, SVP of Research, App Annie. “Apps are creating an intimate, highly-personalized environment for brands to engage with users. Consumers are already spending twice as much time in apps than they did two years ago, which means it is increasingly critical for companies to build a successful business on apps if they haven’t already.”

Other interesting findings from the report include:

• Games will remain atop the revenue leaders board through 2021
• Non-Games categories are expected to bring in $33 billion by 2021
• Games represent 11% of app store spending currently (2016 numbers)
• In 2016, games accounted for 81% of app store spending

Share:
Share

ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
linkedin
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.