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BizReport : March 29, 2017 Archive

March 29, 2017 Archive

Mobile Marketing | March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. >>

Advertising | March 29, 2017

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of data, one where brands engage their customers in the most relevant and relatable ways. >>

Loyalty Marketing | March 29, 2017

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. >>

Blogs & Content | March 29, 2017

Consumers trust content on traditional publishers' websites

The most trusted source of online content is traditional publishers, according to a recent consumer survey from Outbrain. >>

Advertising | March 29, 2017

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. >>

Advertising | March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. >>