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BizReport : March 21, 2017 Archive

March 21, 2017 Archive

Advertising | March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good key performance indicators. >>

Advertising | March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is. >>

Advertising | March 21, 2017

Combining contextual marketing and demographics gives 3D-view of consumer

Move over demographic data, today's marketers favor contextual data and insights to define their campaign strategies, according to new research from ExchangeWire in association with xAd. >>

Social Marketing | March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. >>



Advertising | March 21, 2017

Ad Roundup: Tools for content, collaboration

In today's advertising roundup, a trio of launches for the digital space that should simplify content creation and collaboration. >>

Ecommerce | March 21, 2017

Leisure travel most popular discretionary spending category in UK

New research reveals that consumers in the UK would rather cut back on dining out than go without leisure travel. >>