RSS feed Get our RSS feed

News by Topic




BizReport : March 17, 2017 Archive

March 17, 2017 Archive

Ecommerce | March 17, 2017

Multiple data sources combine for 'Anatomy of a UK Auto Shopper'

New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical. >>

Advertising | March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. >>

Ecommerce | March 17, 2017

Survey: Fraudulent accounts go dark before an attack

According to a new DataVisor report nearly half of fraudulent accounts will sleep or go dark before launching an attack against a business. Researchers found that these so called 'sleeper cells' will work against a company for weeks before an attack. >>

Advertising | March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. >>



Advertising | March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. >>