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BizReport : March 15, 2017 Archive

March 15, 2017 Archive

Advertising | March 15, 2017

Ad Roundup: Data key for new releases

In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. >>

Loyalty Marketing | March 15, 2017

46% of UK consumers rank shopping experience as 'average'

A new report from marketing technology firm Zeta Global reveals that nearly half of UK shoppers consider their retail experience on the High Street to be 'average'. This, says Zeta, could be remedied by personalization. >>

Advertising | March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. >>

Ecommerce | March 15, 2017

Expert: How shoppers can protect themselves from fraud

While most people think of credit card fraud as a problem for businesses and credit card companies, the red tape and problems for consumes are no small thing. One expert explains how shoppers can protect themselves from online credit card fraud. >>



Ecommerce | March 15, 2017

BOPIS drives footfall and in-store purchases

Retailers struggling to get consumers through store doors could do well to consider offering a 'buy online pick-up in-store' (BOPIS) service, according to the results of a recent survey in the U.S. >>

Advertising | March 15, 2017

Rise of the backseat gamers to drive eSports, Let's Play revenues

New figures released by Juniper Research put revenues from eSport and 'Let's Play' $3.5 billion come 2017, with advertisers reaping the rewards. >>