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BizReport : March 14, 2017 Archive

March 14, 2017 Archive

Advertising | March 14, 2017

Ad Roundup: Series of releases to simplify campaigns, business

In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. >>

Email Marketing | March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to the deal out-performed those which offered specific deal details. >>

Ecommerce | March 14, 2017

Expert: Why the EMV hasn't stopped credit card fraud

With the implementation of the EMV change last year, retailers were supposed to see significantly less credit card fraud. But, according to some reports, credit card fraud continues. One expert explains why. >>

Trends & Ideas | March 14, 2017

Report reveals decline in highly satisfied digital banking customers

Today's consumer wants to use online and their mobile device for a range of day-to-day activities and banking is high on their list. However, according to new report from financial services research and strategy firm, ath Power Consulting, high expectations are not being met. >>



Social Marketing | March 14, 2017

24% of U.S. SMBs not using social media marketing

When B2B ratings and review firm Clutch surveyed small business owners and managers they found that a significant proportion have not yet adopted social media marketing. >>

Trends & Ideas | March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International. >>