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BizReport : March 9, 2017 Archive

March 9, 2017 Archive

Email Marketing | March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that overall read rates were up, as were forward and reply rates. >>

Ecommerce | March 09, 2017

Report: Digital pushing more Gen Z engagement

Generation Z likes to shop, and they're being influenced to buy via digital channels, even in stores. That's the word from new Euclid Analytics data, which found that most Gen Zers prefer shopping in stores, and that they are using social and mobile channels while doing so. >>

Ecommerce | March 09, 2017

What small retailers need to know before 3rd party selling

Over the past five years, creating a store within the Amazon, Shopify, or Ebay infrastructures has become a popular trend for mom-and-pop type retailers. As more people shop online, this trend is continuing to grow, but no all will be successful. There are three tips to consider prior to launching a store within a store. >>

Ecommerce | March 09, 2017

Few top UK ecommerce sites offer social login

In an age where many consumers are suffering 'password fatigue', offering social login options can motivate sign-up to ecommerce websites. However, just four of the top 50 ecommerce websites in the UK offer social login, according to new research from Hello Soda. >>



Ecommerce | March 09, 2017

Customers reviews key to gaining consumer trust

Customer reviews are what instill the most trust in an online store among consumers, according to new research by GetApp. >>