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BizReport : March 8, 2017 Archive

March 8, 2017 Archive

Trends & Ideas | March 08, 2017

Hitwise identifies significant rise in traffic from YouTube to travel booking websites

Traffic from YouTube to travel booking and price comparison sites has risen significantly among Brits in the last three years, according to new research from Hitwise. >>

Advertising | March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. >>

Email Marketing | March 08, 2017

Businesses using free email accounts seen as untrustworthy

Using a free email service to contact customers can be detrimental to businesses, according to new research from the IE Domain Registry, by eroding trust. >>

Ecommerce | March 08, 2017

Survey: Most using coupons, online and offline

New coupon data out from Valassis paints a bright future for retailers in the coupon department. According to the 2K17 Coupon Intelligence about 90% of shoppers are looking for coupons both online and offline, and most are using them throughout their purchase journey - before, during, and after. >>



Advertising | March 08, 2017

Ad Roundup: Partnerships increase analysis

In today's advertising roundup, two new partnership announcements which should help brands and marketers better access and analyze customer data. >>

Advertising | March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted Media Brands, most say programmatic doesn't offer enough assurance of a brand-safe environment in 2017. >>