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BizReport : March 7, 2017 Archive

March 7, 2017 Archive

Advertising | March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a steady increase as brands seek to have better analysis and controlled budgets. >>

Advertising | March 07, 2017

Ad Roundup: Knowledge key to new announcements

In today's advertising roundup, a profitability announcement and two product releases which underline the importance of analysis for today's brands. >>

Mobile Marketing | March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. >>

Internet | March 07, 2017

Top 4 tips to improve productivity

Productivity is a big struggle, whether in the workplace or out of it, and across demographic boundaries. In the digital age, productivity is more important than ever. Here are four tips to help improve productivity. >>

Email Marketing | March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. >>

Ecommerce | March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. >>