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BizReport : March 6, 2017 Archive

March 6, 2017 Archive

Ecommerce | March 06, 2017

Ecommerce leading way for more 3rd party sellers

With more people shopping online, as evidenced by the 2016 holiday season, more retailers are opening seller sites within larger hubs like Amazon, Ebay and Etsy. While there are challenges to successful online selling, one expert believes the benefits outweigh the challenges. >>

Email Marketing | March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. >>

Advertising | March 06, 2017

Third of publishers still falling foul of FTC native ad guidelines

Native ads, designed to mimic editorial, are seen as the way forward for advertising. However, new research from MediaRadar reveals that a third of publishers are failing to label such sponsored content correctly. >>

Internet | March 06, 2017

Cybersecurity adoption increasing fastest among small businesses

Research published this week by Beaming reveals that UK firms suffered cybersecurity breaches last year at a cost of more than $35 billion, with larger businesses more likely to fall victim. >>



Advertising | March 06, 2017

Expert: How programmatic direct is changing

Direct advertising is not new for either B2C or B2B businesses. But, adding a programmatic layer to direct advertising efforts is helping more brands compete while still controlling ad budgets. Erik Requidan of Intermarkets explains how programmatic direct solutions can help brands. >>

Mobile Marketing | March 06, 2017

28% of UK insurers fail to optimize website for mobile

Despite most Brits now using a smartphone to access the Internet, more than a quarter of the UK's major insurers and aggregators fail to design websites for mobile devices, according to a new report from financial experience design agency, Dock9. >>