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BizReport : March 2, 2017 Archive

March 2, 2017 Archive

Research | March 02, 2017

Marketers concerned c-suite execs do not recognize value of martech

Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. >>

Mobile Marketing | March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. >>

Trends & Ideas | March 02, 2017

49% of retailers already using IoT tech in-store

New research predicts the mass adoption of Internet of Things (IoT) technology by 2019, and nearly half of retailers have already benefited with improved customer experience, according to Aruba's study. >>

Ecommerce | March 02, 2017

Report: Digital CPG buys up 36%

Consumer Packaged Goods (CPG) are making an impact on digital sales. According to new 1010Data, total online CPG sales are up more than one-third (36%) since 2015. Health supplements and pet products are leading the digital CPG charge. >>

Advertising | March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. >>

Internet | March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. >>