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Study: Execs looking for flexibility in software
When it comes to software for their business, more executives are looking for more flexible options. That's the word from new TrackVia data, in which researchers found better integration options are the top priority in the search (32%).
Better integration was also found to be the biggest challenge (31%) facing those enterprises who are in the market for new software; more than three quarters (76%) say they have replaced old enterprise software because the platforms needed customizations or updates that were not offered.
"The last significant shift in enterprise software was the migration from on-premise to off-premise software which addressed some of traditional software's distribution and pricing challenges, but did comparatively little to address the needs of the people who actually use the software to do their work," said Charles Var, VP of Marketing for TrackVia. "The continued frustration with almost this entire class of enterprise software is encouraging businesses to find solutions that work the way businesses want and need them to function on any device, anytime, and from anywhere."
Other interesting findings from the Frustration: Enterprise Software and the Wave Ahead report include:
• 80% of execs say they've had to change parts of their daily operations because of how existing software works
• 43% report an interest in 'low code' technology solutions
• 1 in 3 are currently using next-gen platforms that allow for customization
• Many execs report software has limited their growth
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
- Top 3 tips for a more earth friendly marketing campaign
- Local Brands: Why SEO needs an upgrade
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
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