Report: Email, mobile key to retail success

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Still, nearly half of retailers (46%) surveyed report increasing their 2017 marketing budgets, and 51% believe there is ‘room for innovation’ where their email strategy is concerned.

“Forward-thinking marketers need to be implementing cross-channel personalization strategies to be successful in 2017 and beyond, but we continue to see marketers struggle to put plans into action,” said Neil Lustig, CEO at Sailthru. “The intel gathered from our latest trends report shows that by honing their approach to email, marketers can more easily extend coordination of their overall strategies for a truly integrated approach. Personalization is no longer just about a mix of marketing tactics, it’s a strategy that extends across a retail organization as those leading that approach are the companies reporting overall growth and success.”

Other interesting findings from the report include:

• 75% of those who say they exceeded 2016 goals say they had a larger budget in 2016
• 26% of those who did not meet 2016 goals say they had a larger budget in 2016
• Most say branded websites, email, and mobile push the most revenue.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.