RSS feed Get our RSS feed

News by Topic




BizReport : February 28, 2017 Archive

February 28, 2017 Archive

Ecommerce | February 28, 2017

Study: Brands must track across devices

Businesses which are not tracking consumers across devices are missing - or mis-attributing - at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report. >>

Mobile Marketing | February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%. >>

Advertising | February 28, 2017

Top 4 tips to implement machine learning

We're hearing more every week about advancements in artificial intelligence and machine learning, especially where marketing is concerned. But, one expert believes marketing is only one area in which AI can be beneficial - the other is IT. Here are four ways machine learning can improve IT strategy. >>

Ecommerce | February 28, 2017

'Mobile first' strategy now a must for retailers

A new report from Tryzens reiterates that retailers must rethink their ecommerce strategy and adopt a 'mobile first' approach that takes into account not just the screen size, but the basics of the user experience. >>



Research | February 28, 2017

Pace of tech change concerns teens

The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. >>