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BizReport : February 26, 2017 Archive

February 26, 2017 Archive

Advertising | February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. >>

Email Marketing | February 26, 2017

Email open rate in UK higher on tablets than US

Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US. >>

Advertising | February 26, 2017

IAB: No YoY rise in UK ad-blocking

New Interactive Advertising Bureau (IAB UK)/YouGov figures show that ad-blocking in the UK has not increased during the course of the past year, and has stabilized at 22% of the country's online population. >>