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BizReport : February 23, 2017 Archive

February 23, 2017 Archive

Ecommerce | February 23, 2017

MasterCard launches Masterpass vendor directory to boost use

Mastercard is motivating consumers to use its mobile payment platform, Masterpass, by putting together a vendor directory cataloging every store in which it can be used. >>

Social Marketing | February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. >>

Advertising | February 23, 2017

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. >>

Advertising | February 23, 2017

Survey: Hispanic SMBs show strong optimism

Small businesses across the US have polled with strong optimism over the past year, but new data out from Bank of America indicates that Hispanic small business owners are more optimistic than those from other demographics. They do, however have their concerns about the future. >>