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BizReport : February 16, 2017 Archive

February 16, 2017 Archive

Mobile Marketing | February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. >>

Ecommerce | February 16, 2017

Survey finds increased interest in online car buying

When it comes to buying a new car, no longer are people only going to car lots to 'kick the tires', as the saying goes. According to new data from eBay Advertising, a growing number of consumers are showing interest in both researching and buying cars online. >>

Research | February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. >>

Social Marketing | February 16, 2017

Expert: 'Likes' aren't the value of social

Lots of companies measure how many mentions brands get on social media, the assumption being that more is better. But Austin-based Affinity Answers argues that just "likes" do not surface the true value of social interaction for brands. We asked Sree Nagarajan, the CEO of Affinity Answers to explain: >>

Ecommerce | February 16, 2017

Alternative methods outpace bank cards in global online payments

A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. >>

Law & Regulation | February 16, 2017

Are you EU GDPR ready?

Is your company ready for the introduction of the EU General Data Protection Regulation (GDPR)? A quarter of companies aren't, according to new figures released by the DMA (UK). >>