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BizReport : February 15, 2017 Archive

February 15, 2017 Archive

Research | February 15, 2017

Study: Execs looking for flexibility in software

When it comes to software for their business, more executives are looking for more flexible options. That's the word from new TrackVia data, in which researchers found better integration options are the top priority in the search (32%). >>

Ecommerce | February 15, 2017

Top 3 trends in the subscription space

While the subscription economy is not new, it has seen significant growth over the past few years. Much of that growth is because brands are learning that consumers are interested in all kinds of subscriptions from the traditional magazine and music type to clothing and even food. Here are three trends helping to grow the space. >>

Social Marketing | February 15, 2017

Study IDs best practices for brands entering SnapChat

While Facebook remains the king of social networks, Twitter and Instagram are steadily growing, and newcomer SnapChat is showing signs of becoming a must-use as well. Researchers with Snaplytics have looked into who is using the new social network, and how brands can connect. >>

Social Marketing | February 15, 2017

Supermarkets are not making friends on social

According to the U.S. Supermarket Shopper Digital Update, released by the Retail Feedback Group, just 25% of shoppers are 'friends' with their primary grocery store on social media. >>

Mobile Marketing | February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. >>

Trends & Ideas | February 15, 2017

Global eSports revenues to reach $1.5 billion by 2020

A new forecast released by market research firm Newzoo predicts the global eSports market will see growth slow this year but grow rapidly from next year until 2020. >>