BizReport : February 14, 2017 Archive

February 14, 2017 Archive

Advertising | February 14, 2017

Ad Roundup: Data integrations and re-engagement

In today's advertisement, a data integration platform, and a platform that ads re-engagement to the mix. >>

Loyalty Marketing | February 14, 2017

Study: Brands must reevaluate loyalty

Loyalty isn't what it used to be, and brands are losing money because of it. That's a key takeaway from the new Accenture Strategy report, "Seeing Beyond the Loyalty Illusion". According to researchers more than half of US consumers have changed brands/providers in the past year. >>

Domain Names | February 14, 2017

Report IDs most expensive domains

Ever wondered which domains were the most expensive? Wonder no more. A new report out from Nimbus Hosting has identified ten of the most expensive domains, as well as how domain costs break down in different countries. >>

Social Marketing | February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. >>

Email Marketing | February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. >>

Social Marketing | February 14, 2017

Pew: 10% of people cite Facebook as a news source

Is Facebook a news outlet? Yes, according to a new survey from Pew Research Center that found 10% of people in the US cited Facebook when asked to name a news source. >>