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BizReport : February 8, 2017 Archive

February 8, 2017 Archive

Ecommerce | February 08, 2017

Report: Retail leading in customer experience

When it comes to the customer experience, retailers are in the lead. That's the word from new West Interactive Services Data which found that retail ranked first in 'convenient' customer experience. >>

Advertising | February 08, 2017

Expert: Why 'funny' isn't enough for ads

From Budweiser's immigration themed spot to Heinz's decision not to advertise at all, people have been talking about the ad offerings from Super Bowl XI. Ask ten people who watched Sunday night's Super Bowl which was the best commercial, and you'll likely get ten different answers. But, there is a theme developing - a theme of doing more than funny with ads. >>

Advertising | February 08, 2017

Expert: Programmatic changing video

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by programming personalized streams to individual users across all devices, grew its business significantly in 2016. We asked Field Garthwaite, CEO of IRIS.TV to explain why:   >>

Advertising | February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes place in Asia. >>



Ecommerce | February 08, 2017

Consumer confidence boost needed to improve omni-channel experience

In order for brands to reap the benefits of an omni-channel strategy they must prove to consumers that their communication channels are secure, according to recent research from Aspect Software. >>

Mobile Marketing | February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. >>