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BizReport : February 2, 2017 Archive

February 2, 2017 Archive

Social Marketing | February 02, 2017

Dark Social key playing field for targeting affluent rugby fans

The biggest annual rugby tournament is about to kick off and new research reveals that marketers who ignore Dark Social channels miss out in targeting highly affluent rugby fans. >>

Social Marketing | February 02, 2017

How to build a social video strategy

Video has been shown to be a big engagement factor for years, but there is a new tool on the horizon, and it could change how video works. Social video has only been in use for a couple of years, and while many consumers like it, one expert says there are three keys to better using social video. >>

Email Marketing | February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips to help improve email success. >>

| February 02, 2017

Royal Mail launches 'Labels to Go' service to improve returns process

New Royal Mail service in the UK will improve the returns process for customers and businesses alike. >>

Advertising | February 02, 2017

Despite disclaimers, women continue to process airbrushed 'thin ideal' models as realistic

New research into links between digitally-altered and unrealistically thin models in ads and women's emotional reactions could enable marketers to create more responsible campaigns. >>