Music: Streaming overtakes digital sales

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In a report released yesterday, Nielsen Music reveals that music streamed digitally rose 76% in 2016 compared to the previous year. Listeners streamed more than 250 billion songs on platforms such as Google Play, Apple Music, Spotify and Pandora. Twenty-seven songs surpassed 200 million on-demand streams, up from just two in 2015.

“The music industry continues to grow at a healthy rate, and 2016 showed us that the landscape is evolving even more quickly than we have seen with other format shifts,” said Nielsen senior VP David Bakula. “Thanks to the rapid emergence of new technologies and channels for discovery and engagement, consumers are finding and listening to more music in new ways.”

Vinyl, a format many thought was long gone, saw a bit of a comeback in 2016 with 13 million vinyl albums sold, the most since Nielsen Music’s first report in 1991.

Another report on the state of digital music, this time from BuzzAngle Music, reveals that paid subscription streams rose 124% in 2016, making up 76% of all streams, up from 62% in 2015. Meanwhile, ad-supported streams rose only 14% and song downloads dropped 24.8%.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.