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BizReport : January 31, 2017 Archive

January 31, 2017 Archive

Internet | January 31, 2017

94% of all websites experienced a bot attack in 2016

Bots continue to account for more online traffic than humans but, according to new figures released by Imperva Incapsula, the positive news is that, despite a slight rise in bot activity, that increase is attributed to good bots. >>

Mobile Marketing | January 31, 2017

Starbucks' mobile success slows in-store growth

There is something brewing at Starbucks', and it's not just the coffee. The coffee chain's first-quarter earnings showed disappointing growth which has been attributed to the success of the company's mobile order-and-pay app feature. >>

Mobile Marketing | January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. >>

Social Marketing | January 31, 2017

Expert: Why brands need to start social video

Social video is a new buzzword in the online space. Proponents say social video engages consumers where they spend the most time - the social space. But, is social video a good plan for marketers? >>