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BizReport : January 25, 2017 Archive

January 25, 2017 Archive

Mobile Marketing | January 25, 2017

Report: Mobile offers skyrocketing

Over the past year, retailers and other brands have significantly increased their use of mobile coupons and offers. That's the word from new Koupon Media data which shows 104 million Americans used mobile offers in 2016. >>

Ecommerce | January 25, 2017

Consumer trust not the same in every language

Consumers are increasingly shopping online across borders and new research reveals that there is one important consideration common among shoppers from all countries considering a new retailer - trust. >>

Advertising | January 25, 2017

How to better understand the ROI of ad efforts

While many brands and retailers continue to push budget dollars online, there remain some that don't understand the ROI of what they do online. Here are three tips that will help brands better understand marketing ROI. >>

Internet | January 25, 2017

95% of Internet users in China access via mobile

The number of people in China with access to the Internet rose to 731 million in 2016, as ecommerce drives consumer demand. >>



Mobile Marketing | January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. >>

Loyalty Marketing | January 25, 2017

Baby Boomers feel left out in retailer rush to covet Millennials

Are retailers focusing too much on Millennials and neglecting Baby Boomers? New research in the UK from global loyalty marketing agency ICLP suggests they are. >>