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BizReport : January 20, 2017 Archive

January 20, 2017 Archive

Ecommerce | January 20, 2017

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Advertising | January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends - by using search terms like 'gluten free' or 'paleo diet'. >>

Ecommerce | January 20, 2017

Alibaba forms alliance with big brands to fight counterfeiting

Alibaba has announced a new alliance with big brands that will leverage big data and the latest in anti-counterfeiting technology to continue the global fight against counterfeit goods. >>

Law & Regulation | January 20, 2017

Expert: What marketers need to know about RegTech

Using data is nothing to new for savvy brands, but RegTech - or Regulatory Technology - can help brands better understand and utilize data. One expert explains. >>

Mobile Marketing | January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. >>

Email Marketing | January 20, 2017

DMA: Email click-through rates continue to fall

The latest DMA Benchmark report claims that email is in "rude health" but a closer examination of the figures suggest there remains room for improvement in the most important metrics. >>