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BizReport : January 19, 2017 Archive

January 19, 2017 Archive

Mobile Marketing | January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. >>

Ecommerce | January 19, 2017

Study: Order struggles a problem for B2B

Order struggles are a problem for B2B brands. That's the takeaway from a new CloudCraze study. Researchers found most B2B marketers have lost a sale because of ordering-specific issues - like a seamless experience, data effectiveness, and cost efficiency. >>

Advertising | January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. >>

Advertising | January 19, 2017

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and privacy protection. That's why, according to one expert, consent and identity are becoming even more important for brands. Here are four ways brands can help customers protect their identity. >>



Advertising | January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. >>

Research | January 19, 2017

Supermarkets, technology brands' marketing campaigns most effective

Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. >>