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BizReport : January 12, 2017 Archive

January 12, 2017 Archive

Advertising | January 12, 2017

Ad Roundup: 3 releases launching in digital

In today's advertising roundup, three new releases to the digital space: one for VR, another for data, and a third for mobile ads. >>

Advertising | January 12, 2017

Report: Distance key to travel advertising

There may be a better way to target vacation planners: distance. According to new data out from Hitwise, a division of Connexity, there are subtle differences between two groups of travelers - those who are planning getaways within the US and those looking at international travel. >>

Advertising | January 12, 2017

Top 4 tips for a sound live video strategy

Live video is still very much in the beginning stages, especially for marketers and brands, and strategy for live video is likely to be different than for pre-produced ads or sourced content. Here are four tips to help create a sound live video strategy. >>

Advertising | January 12, 2017

Report: Gen Z set to challenge marketers

As the eldest of Generation Z start to turn 17, new research from Kantar Millward Brown reveals they could cause advertisers and agencies a big headache. >>

Loyalty Marketing | January 12, 2017

Personal touch for customer service drives retention, loyalty

Despite more service providers moving towards digital interaction, a more personal touch in customer service helps drive loyalty and retention, according to a global study from Verint Systems. >>

Internet | January 12, 2017

One-third of consumers interested in banking with Google, Amazon, Facebook

Would you be interested in banking with the likes of Google, Facebook, or Amazon? According to research published this week from Accenture, almost one-third of consumers would be. >>