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BizReport : January 11, 2017 Archive

January 11, 2017 Archive

Ecommerce | January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch providers than people who shop or do business is 'real world' settings. >>

Advertising | January 11, 2017

4 Questions with Integral's CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. I had the chance to chat with Integral Ad Science's Maria Pousa about what businesses can expect this year. >>

Trends & Ideas | January 11, 2017

Virtual, augmented reality tools will help close home decor "imagination gap"

Retailers of home decor products can now cash in on new technologies that will help bridge the "imagination gap" that, says computer vision and machine-learning company DigitalBridge, is currently costing the industry as much as £1bn a year. >>

Advertising | January 11, 2017

London: Digital billboard ads target wealthy drivers based on vehicle registration

Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the Bermuda Tourism Authority based on the type of car they drive. >>

Email Marketing | January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. >>

Ecommerce | January 11, 2017

Report IDs habits of Boomer shoppers

Most retailers are shifting focus to Millennials, but although the Millennial generation is vast, not all Millennials have pockets as deep as Boomers. One new report identifies Boomer shopping habits that can help retailers connect. >>