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BizReport : January 9, 2017 Archive

January 9, 2017 Archive

Ecommerce | January 09, 2017

Holiday Roundup: Mobile, card-linked offers key for holidays

Revenue for the holiday season has topped the $90 billion mark according to Adobe, but the biggest part of the story is the mobile connection. Adobe's data finds that mobile brought in just over $28 billion, and driving about 50% of holiday traffic. >>

Social Marketing | January 09, 2017

Expert: How to make live video work for brands

Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from a major event - live video is being used by more and more people to share moments instantaneously. How can brands cash in on this trend? One expert explains. >>

Advertising | January 09, 2017

4 Trends to watch in ad:tech

Many experts believe data will have a big impact on brands in 2017. One expert offers four trends he believes brands should watch. >>

Trends & Ideas | January 09, 2017

Research: Sustainable products key to brand success

A new study suggests that, for brands to succeed globally, they need to go beyond traditional areas of focus such as product performance and instead prove their social and environmental credentials. >>

Ecommerce | January 09, 2017

Digital services boost music, video, games sales

Investment by new digital services like Spotify, Sky, Amazon, Apple Music and Google has resulted in sales of music, video and games running £1bn ahead of where they were just four years ago, according to data compiled by the Entertainment Retailers Association. >>

Advertising | January 09, 2017

Advertising: Research challenges socioemotional-selectivity theory

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals. >>