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BizReport : January 4, 2017 Archive

January 4, 2017 Archive

Mobile Marketing | January 04, 2017

Report: One-third of holiday shoppers used mobile

There were more than 20 billion dollar sales days during the 2016 holiday season, but the big story about retail spending this year is mobile. According to new NetElixir data, about one-third (30%) of spending was done via mobile device. >>

Advertising | January 04, 2017

Expert: How to use AI to improve ROI

Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. >>

Ecommerce | January 04, 2017

Retailers: How to better position stores for growth

The 2016 holiday shopping season just ended, but there are lessons to be learned from the strong growth in both the e-commerce and m-commerce spaces. Lessons that smart retailers can turn into a stronger Q1 of 2017. >>

Ecommerce | January 04, 2017

Take-back Tuesday predicted to see 50% increase in returns

The Royal Mail in the UK predicts 3 January, 2017, to be the busiest day for Christmas returns. >>

Advertising | January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. >>

Ecommerce | January 04, 2017

Amazon looks to the sky for new fulfillment centers

There has been some serious blue sky thinking going on in the boardrooms of Amazon, especially considering their new project - a floating warehouse. >>