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BizReport : Viral Marketing : December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content.

by Kristina Knight

First, ExoClick has launched HTML5 video banner ad units; the new unit offers a variety of banners sizes, and all support MP4 formatting. The ads are actually hosted by ExoClick, helping to keep them free from harmful scripts.

"These ads are obviously very interesting, because they allow advertisers and affiliates to produce really creative content for their offers which look much better than standard GIF banners. With playback optimisation, a large range of banner sizes and engaging content, we expect to see a much higher CTR and conversion rate with this new banner format," said Benjamin Fonze, CEO & Founder, ExoClick. "As ExoClick kicks off its 10th year we continue to launch innovative platform features that help our advertiser clients achieve an even higher ROI. In addition, our constant reinvestment in our in-house technology ensures that we protect our publisher clients from malware and non-compliant advertising."

Meanwhile, Yume has released the new 360 Degree Video Ad units. The new units allow shoppers to engage with businesses and retailers at their own pace; they either swipe their mobile device or move it to create an immersive interaction with the ad.

"With mobile virtual reality ("VR") set to eclipse desktop, we're excited to be one of the first in the industry to offer our clients the ability to immerse their customers in a highly interactive and engaging branded video experience - available through the power and ease of our SDK," said Mike O'Donnell, Senior Vice President North American Sales, YuMe. "Clients are able to gain insights into how their customers engage through metrics unique to 360 degree video, which is important for managing campaign objectives and KPIs. This includes tracking engagement based on where the user is looking in the panoramic field of view."

Tags: advertising, ExoClick, video ads, video advertising tools, video advertising trends, Yume

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