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BizReport : Trends & Ideas archives : December 16, 2016

Traditional Christmas cards increasingly replaced by social media messages

A quarter of people in Britain will not be sending traditional Christmas cards this year. Instead they will use social media and messaging apps to send their season's greetings, according to new research from tech firm WorldRemit.

by Helen Leggatt

Considerations such as price, speed, personalization and environmental factors are prompting a quarter (26%) of Brits to send their Christmas greetings via social media and messaging apps. Almost half (42%) cited Facebook as being their platform of choice for sending Christmas messages.

It's not just younger generations involved in this shift of behavior - a third of all those surveyed over the age of 65 said they are switching from traditional post to social media. Across all age groups, two thirds (65%) said they now send fewer greetings cards than they did a decade ago.

One in ten Brits feel that social media allows them to add a personal touch that cards can't offer - such as adding a photo to a message (39%), sharing a video (23%), or even sending a voice recording (19%).

, the digital money transfer service, says: "Just because something is sent digitally doesn't mean it isn't heartfelt," said Alix Murphy from WorldRemit. "Last year, we saw our Mobile Money transfer rates more than double during the festive period with our users keen to send money home to ensure that even though they aren't physically there, they are still part of the celebrations - big seasonal events such as Christmas, Diwali, and Ramadan are always times when we think of our families and want to be with them."

Tags: 2016 holiday trends, research, social media

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